The Role Of An Editorial Makeup Artist In An Editorial Photoshoot

WHAT IS AN EDITORIAL MAKEUP?

Editorial makeup is a makeup that is usually not worn every day and basically used for magazines shoots and runways. It is very different and unique in comparison with other makeup forms as it is a highly creative process often involving endless interpretations because an editorial shoot involves a number of people working together to produce an expounding story through their vision.  

No editorial can happen without a makeup artist. An editorial makeup artist plays a vitalrole in the fashion industry and editorial reach. As fashion editorials are used to tell a story it’s quite essential to have professional makeup relevance as it provides a continuation of the theme and also establishes a fictional realism or awaken convinced emotional state.

The constant action, creativity, and the artistic challenge… Runway or magazine work isn’t for everyone but for some makeup artist’s it can be a big-time career goal. So what are you waiting for? Go ahead and chase your dream….

 But before stepping into an editorial makeup world certain things are important you need to be aware of----  

1.       PROFESSIONAL BASE & CONTOURING- If you go through fashion editorials you will notice that models skin is flawless and embodies perfection. An editorial makeup artist is responsible for creating the gorgeous and flawless looks you come across in magazines, newspapers and other editorial shoots.  It’s important for an editorial makeup artist to keep an eye on to perfecting the skin. It must look amazing, beautiful without any sort of blemishes or imperfection. In most cases must be quite effortless and minimal. Understanding skin types of different models and act accordingly by choosing appropriate makeup products will help in achieving that flawless result. 

On the other hand, face contouring on models is important in editorial makeup as it provides a perfect dimension or improves bone structure. In another expression, professional contouring involves highlighting and shadowing the correct areas on the face in order to prompt and emphasize the best look of a model.   

  

2.       UNDERSTANDING MOOD, STORY, And CONCEPT- In this type of makeup, a client requirement has to be fulfilled. It might be something new or trendy or with a specific theme and story which needs to be matched accordingly. For instance clothes, makeup and hair should complement each other completely to give out the perfect image and at the same time depicts the whole vision in the viewer’s mind as makeup should reflect background, ambiance, and nature of the outlook.    

3.       UPDATED ABOUT TRENDS- Editorial makeup highly involves perceptive about latest trends and variations in these trends from the catwalk to magazine pages. A professional editorial makeup artist should keep thorough knowledge about the upcoming trends. next season so that he or she is capable to infer it and lay down an extensive array of techniques to create ground-breaking effects and ideas while maintaining tenderness.

FLEXIBILITY AND STABILITY- It is important to mention that editorial photo sessions can take a long period of time depending on the shooting schedule and how big and multipart the project is. Usually, editorials are hastily paced, and few swap makeup looks can be required. To conclude, an experienced makeup artist knows well how to work on it to capture the client’s vision.